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How A Successfully Implemented Corporate Internet Policy
------------------------------------------------------------ technological innovations of the twentieth century. However, if not managed appropriately, the Internet’s very strengths can be used by employees in ways which can lead to devastating effects for organizations, often having a detrimental impact on the firm’s bottom line. The 2002 Computer Securities Institute/FBI Computer Crime and Security Survey found 78% of employers reported staff abusing email and the Internet systems at work. This article explores the key risks arising from inappropriate Internet use and how an effectively implemented Corporate Internet Policy can minimize risk. LOSS OF PRODUCTIVITY. The most common misuse of the Internet in the workplace is non-work related surfing. Unlike taking an extended lunch break where one’s physical absence is observed, surfing the Internet often goes unnoticed by colleagues. The temptation for staff to surf for personal ends is rife throughout the workplace. Numerous surveys conclude a significant proportion of work time is lost to personal use of the Internet. IDC Research estimates 30% to 40% of employees’ Internet activity is not business related and costs organizations millions of dollars in lost productivity. These statistics are staggering. Employers would never dream of allowing staff to take 2 days paid holiday each and every working week. However, they are effectively doing just that by enabling staff unfettered access to the Internet. This productivity loss is also a major contributory factor to most of the other risks and so needs to be tackled head on. LEGAL LIABILITY. Employers are obligated to protect their staff from inappropriate behavior of a racist, sexual or offensive nature. This includes employees use of the Internet. The downloading of such material, whether intentionally or otherwise, exposes the organization to legal risks. Businessweek.com estimates 70% of Internet porn traffic occurs between 9am and 5pm. Even if not forwarded, staff accessing such inappropriate information/images on their PC could be accused of causing harassment. Should employers not have an effective Corporate Internet Policy and disciplinary guidelines designed to prevent such activities, other employees may have recourse to the courts, potentially resulting in significant damages being awarded to claimants. Some 27% of Fortune 500 companies have faced harassment claims. Additionally, employees need to ensure when downloading of files – images, documents, software, data, music, video etc. – that they are not subject to intellectual property rights. Infringement can also lead to costly settlements should action be taken. BREACH OF CONFIDENTIALITY. What is often forgotten is that confidentiality breaches most often stem from within. The Internet offers numerous ways to disseminate information, often without trace. Internet-based email systems, instant messaging services, chat rooms, bulletin boards are just some of the methods staff can use to funnel confidential information. Should such information be passed into others’ hands, it could cause significant damage, potentially resulting in revenue loss. Staff must be explicitly informed on what basis they are permitted to use such tools, and monitoring and enforcement tools must be implemented to support this. DAMAGE TO REPUTATION. The publishing of inappropriate material on a chat room, or bulletin board using a company email address can lead to the organization’s reputation being tarnished from unwanted publicity. 10 Downing Street were famously subjected to adverse publicity when it sacked 3 workers for downloading pornographic images. In a commercial environment such adverse publicity can have financial consequences if clients take their custom elsewhere. DAMAGE TO IT SYSTEMS AND ELECTRONIC DOCUMENTS. Viruses can be introduced to a corporate network from the Internet leading to documents being damaged and/or IT systems needing rebuilding. This risk will always be prevalent, but the introduction of guidelines within the Corporate Internet Policy and appropriate software will reduce this risk. INCREASING IT NETWORK TRAFFIC. Often overlooked, personal use of the Internet can result in a significant portion of the network’s bandwidth being utilized for non-business related activities, having a detrimental impact on business related network traffic. BENEFITS OF AN EFFECTIVE POLICY AND IMPLEMENTATION STRATEGY. An effective Internet Policy establishes a comprehensive set of rules and guidelines to enable your organization to effectively manage these risks. It allows you to communicate the standards and behaviors expected of employees and provides a blueprint for the effective management and use of the Internet.
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